When contemplating web design function combined with Search Engine Optimization (SEO) strategies it is important to understand that virtually all elements of marketing are connected and interdependent.

Forums – this element provides a mechanism for customers to talk together about your products or services. It allows you to obtain free marketing research. The microcosm of a forum may not present an entirely clear picture, but it can forecast certain trends within your customer base.

Autoresponders – this marketing tool helps keep those interested in your site in tune with your site longer. It provides access to dynamic knowledge based information and can be directed to the customer at the point of greatest interest – and it does so hands free and instantaneously.

Depending on the type of website in which you are implementing SEO, there are several different strategies you may wish to use. If you’re developing an SEO campaign for a highly competitive business, there are several things you should keep in mind.

-Watch the competition closely. If another site is more successful at one aspect of SEO or another, don’t be afraid to borrow some of their ideas.

-Instead of keywords, you may want to focus on key phrases. Also, in order to help with local searches, make sure to include the name of the company and its location in the web content you are creating.