Founded in 2016, Business & Pleasure Co. is a leading lifestyle brand that specializes in vintage-inspired outdoor products. The brand is renowned for its high-quality beach umbrellas, chairs, and accessories, blending classic, nostalgic designs with modern functionality. With a focus on craftsmanship, durability, and sustainability, Business & Pleasure Co. has grown into an internationally recognized brand, providing beautiful, timeless pieces for outdoor living.
Challenge
Business & Pleasure Co. faced several technical SEO issues following an audit by an SEO agency.
Key problems included:
Large Number of Broken Links
Over 2,000 broken links, including those from high-authority sites like Vogue, Oprah Daily, GQ Magazine and Buzzfeed.
Broken links from high-authority sites cause a loss of valuable link equity, which is crucial for boosting a site's credibility and improving its search visibility.
Additionally, broken links are harmful to SEO because they disrupt the user experience, lead to lost traffic, and signal poor site maintenance to search engines, potentially lowering search rankings.
Unoptimized Titles and Meta Descriptions
Many product listings had unoptimized, incorrect or duplicated meta descriptions and/or page titles, negatively impacting search visibility and click-through rates.
Search engines rely on unique, relevant page titles and meta descriptions to understand, rank and display pages. When these elements are duplicated or poorly optimized, it decreases the chances of pages appearing in search results and leads to lower click-through rates, reducing overall visibility and traffic.
Poor Quality Search Listings
The site's rich schema was improperly implemented, preventing key information such as reviews, ratings, and pricing from being displayed in search results, which reduced visibility and engagement.
This lack of proper schema markup also affected SKU correlation with Google Merchant Center, making it difficult for their products to appear in Google Shopping.
CDSEO Solution
The built-in features and user-friendly interface of CDSEO made resolving critical SEO issues simple and efficient.
Broken Links Were Corrected
CDSEO was used to identify and resolve over 2,000 broken links by implementing 301 redirects. This allowed the brand to reclaim valuable link equity from high-authority sites like Vogue, Oprah Daily, GQ Magazine and Buzzfeed.
Titles and Meta Descriptions Were Optimized
CDSEO’s integration with Shopify made the optimization process seamless, eliminating the need for external tools. CDSEO identified incorrect and duplicate titles and meta descriptions, flagged them for easy review, and enabled manual editing with AI-assisted keyword research.
This ensured all titles and meta descriptions were unique and optimized, with changes pushed directly to Shopify for immediate implementation.
Example of Poorly Optimized Page Titles: Inconsistent formatting and lack of keywords without enhancing search visibility or user interest.
Example of Optimized Page Titles: Clear keywords with specific use cases (Patio, Picnic, Beach), adding value and improving search visibility for targeted audiences.
Search Engine Listings Were Improved with Rich Schema
CDSEO comes with proven schema code that ensures key information like product ratings, reviews, and pricing is correctly displayed in search results, enhancing search visibility and user engagement.
It also enabled SKU schema to sync seamlessly with Google Merchant Center, improving product visibility in Google Shopping and driving more potential sales.
Before Optimization: Rich results were missing due to incorrect schema implementation. The pages were also showing as not mobile friendly.
After Optimization: Rich results now display correctly with product ratings, reviews, and pricing, enhancing visibility and attracting potential buyers in search results.
Results
Thanks to CDSEO, Business & Pleasure Co. was able to address critical SEO challenges efficiently and effectively. They successfully reclaimed lost SEO value, improved search visibility, and ultimately increased organic traffic by 29.6%.
If your business is looking to simplify your SEO and content management, try CDSEO today and see the difference it can make.