Chemical Guys, based in Southern California, is a global leader in car care products with over 40 years of experience. Specializing in high-quality car care chemicals and detailing accessories, they cater to both beginners and professionals. With a worldwide reach that includes over 1.2M followers on Instagram, Chemical Guys is more than just a brand—it's a lifestyle known for exceptional customer support and expertise in detailing.
Challenge
Chemical Guys faced a significant challenge: migrating their entire eCommerce platform from Salesforce to Shopify on a tight deadline. The migration presented a major opportunity to rewrite and optimize content across their site, including product listings (PDPs), collection pages (PLPs), as well as transferring existing blogs and pages. Their SEO agency provided new content in Word documents, but formatting it into HTML on the web would have required developer assistance, adding time and expense while taking resources away from the migration.
Strategy
CDSEO played a crucial role in streamlining the content migration and SEO optimization. With CDSEO, the Chemical Guys team was able to:
- Assign content to team members to track input across multiple creators.
- Easily input and format content on the site using CDSEO’s content editor.
- Quickly create internal links using the internal page selector.
- Add content and images following SEO best practices, ensuring the site was optimized for both search engines and user experience.
- Review, approve, and publish content directly to Shopify with just a few clicks, eliminating the need for manual HTML formatting.
CDSEO’s simple process allowed Chemical Guys to keep track of what content was completed, reviewed, and ready for publishing, ensuring that the tight migration deadline was met without relying on spreadsheets for organization.
Every page of the site was been optimized with content during the migration process.
Results
By leveraging CDSEO, Chemical Guys efficiently migrated their site pages, optimized their content, and improved SEO performance without relying on web developers.
During the migration:
- All Product Detail Pages (PDPs) were rewritten, optimized, approved, and published.
- Collection pages were enhanced with new content optimized for SEO.
- Blog Articles and Pages were recreated.
- The content migration process was completed faster and more efficiently than expected, helping Chemical Guys meet their migration deadline without requiring costly developer support.
The seamless coordination with their SEO agency and CDSEO’s powerful content management tools enabled them to launch a fully optimized Shopify store that boosted their SEO health and user experience.
If your business is looking to simplify your SEO and content management, try CDSEO today and see the difference it can make.