Chemical Guys, based in Southern California, is a global leader in car care products with a worldwide reach that includes over 1.2M followers on Instagram. During their eCommerce replatform to Shopify, they needed a quality solution to secure their technical SEO. With the help of CDSEO, Chemical Guys addressed a range of technical SEO issues efficiently, from implementing rich snippets and fixing broken links, to identifying thin content and optimizing titles and meta descriptions.
Challenge
The migration to Shopify presented multiple technical SEO challenges for Chemical Guys:
- Meta Data Optimization: Chemical Guys needed to ensure that every page had titles and meta descriptions optimized for SEO and click-through rates, which required updates across a large product catalog.
- Rich Results: On their previous platform, rich results required custom programming that was difficult, introducing errors and creating inconsistencies across the site.
- Broken Links: During the migration, old URLs were redirected, but the number of variations made it impossible to detect them all, resulting in trailing 404 errors affecting the site’s user experience and SEO.
- Thin Content: Pages with minimal or irrelevant content were flagged as thin, risking poor SEO performance if not addressed.
Solution
CDSEO provided Chemical Guys with an all-in-one solution to tackle their technical SEO challenges after the migration. The platform allowed them to streamline their SEO efforts and quickly resolve issues without needing developer support.
Rich Results & Product Snippets
With CDSEO, Chemical Guys easily enabled rich snippets without needing developers to manually code them. This fixed the errors from the previous platform and ensured product snippets were accurately displayed in search results, enhancing the store’s visibility.
Broken Links
Post-migration, CDSEO quickly identified and repaired broken links. By using CDSEO, Chemical Guys:
- Detected old URLs that were missed in the initial redirects and easily added 301 redirects to the new Shopify URLs.
- Identified broken external links and reclaimed these links by updating the URLs or setting up appropriate redirects.
- Continued using CDSEO on an ongoing basis to catch broken links caused by disabled products or changing URLs.
Thin Content
CDSEO’s content analysis flagged thin content pages, allowing the team to quickly identify and prioritize which pages needed more substantial content. By addressing these thin pages, Chemical Guys improved their site’s SEO health and ranking potential.
Optimized Listings
CDSEO was used to populate SEO-friendly titles and meta descriptions for every page of the site, ensuring consistent, optimized metadata across their product listings, collection pages, and blogs. This helped boost click-through rates and search engine rankings.
All products have correct schema, increasing visibility in search engine results.
Results
Thanks to CDSEO, Chemical Guys was able to efficiently resolve their technical SEO issues, ensuring a sound foundation for the success of their Shopify migration and long-term SEO health.
- Rich Results: Correct implementation of rich snippets, leading to improved visibility in Google search results and enhanced click-through rates for product listings.
- Broken Links: Over 1100 broken links were identified and fixed, restoring a seamless user experience and protecting their SEO rankings from the impact of 404 errors.
- Thin Content: Every page on the site was reviewed, and thin content was eliminated, resulting in more comprehensive and valuable content for both users and search engines.
- Meta Data Optimization: Meta titles and descriptions were optimized for all key pages, helping improve organic search rankings and driving more traffic to the site.
By using CDSEO, Chemical Guys ensured a seamless migration with a strong SEO foundation, positioning their site for long-term success and continuous growth in organic traffic.
If your business is looking to establish solid Technical SEO, try CDSEO today and see the difference it can make.